Everything You Need to Build and Grow a Successful Remodeling and Home Improvement Business is Here....for FREE.
To: Remodeling and Home Improvement Business Owners
From: Ryan Paul Adams
CEO/President of PME 360
Portland, Maine
Those that know me would say that I am a perfectionist with my relentless pursuit to "get it right." Having spent the past 8 years running an internet marketing agency and doing consulting (for small to medium sized businesses as well as Fortune 50, 100, and 500 companies) - along with over 8 years running a family owned remodeling and custom home building company...I Have Learned 2 Key Things I See in Just About Every Remodeling Business I Work With:
- 95% of Remodelers Have It 100% Wrong!
- 95% of Remodeling Businesses Have NO Marketing System.
Sorry to be so harsh here, but it's true. Remodelers are usually NOT great marketers. They are typically very smart and extremely hard working people, but they have NO clue how to generate a stable flow of new leads, new deals and consistent predictable income year after year. They have NO marketing system they can rely on....NONE. And relying 100% on referrals is not a business so please don't kid yourself that you can build a real business 100% referal based. It's not predicatable and it's not systematic.
The good news is you are in the right industry with remodeling markets set to explode! Large amounts of wealth will be created in the remodeling industries for those who stay focused and know how to get the money.
The bad news is it isn't getting any easier to compete and running a remodeling business itself is not easy due to OSHA clamping down, workers comp prices increasing, tougher industry regulations, licensing, cut throat fly-by-night competitors, and a prospect base that thinks contractors are all crooks and cheats and are dead scared to hire anyone to do anything for them after the last guy ripped them off!
You do this because you love it and you want to be the best at it. The question is....how are you going to capitalize on it?
Well, you can read on, or you can download my 3 part series: "3 Killer Ways to Grow Your Remodeling and Home Improvement Business Today!" and I can guarantee that you will learn 2 or 3 key things that will add a ton of value to your business.
It's NOT the Economy, But You Are Up Against Some Tough Stuff!
The economy was a bit rough there for awhile and real estate took one of the worst hits we have seen in decades, maybe since the great depression. The remodeling indexes showed that overall, yes, the economy was affecting the remodeling market, but there was still plenty of business to be had for those who knew how to get it.
Your competition is making your life miserable! Let me explain...our society, in large part, distrusts contractors. Too many people have been ripped off by lousy work or outright theft, like a shady contractor walking off with the deposit money. This has left most people looking to hire a remodeling contractor with their guard up. Flat out, they are DEAD SCARED to hire you and make the wrong decision. Talk about getting NO respect! Believe me, I know and lived it for the first few years I was in the business.
This is NOT YOUR FAULT! But...While the rest of the remodeling world complained about the economy, prospects wasting their time, and how tough it was to make a living, my clients continued to be aggressive and steal away market share from those who sat home complaining. Even in the seasons where they typically experienced a slow down they were continuing to drive steady lead flow and land new projects.
And rarely, if ever, were my clients the cheap provider. They were almost always and continue to be the most expensive in their market.
How did they do it? They took unproductive marketing dollars and reinvested them online, utilitzing reputation, brand and personal positioning marketing, and used proven systems to kill it in some of the most competitive places in the country. One client was able to cut $50,000 in marketing in only 6 months after working with me. In addition, they were able to generate 2x's the amount of leads AND a higher quality lead to boot!
The Shift to Online Marketing. It's Not Just About a Web Site!
You Need an "Unfair Advantage" That Will Make Your Competition Disappear.
Having a website is typical for most remodeling and home improvement businesses, but having a marketing system that produces hundreds, if not thousands, of leads per year is the "Unfair Advantage" YOU NEED. Not only for your immediate and long term profit generation, but as the core of building your business (your asset) so that you can sell it someday and cash out.
The shift to online marketing is NOT just a about a website. You need another website like you need to work more hours. It simply isn't what you should be looking for. You need the right knowledge and the right marketing systems for your remodeling business to grow and flourish. And you have to have instant credibility to gain the trust of your best prospects because the rest of the industry isn't doing you any favors.
The Right Knowledge...At the Right Time to Help You Generate More Revenue. Guaranteed.
It is my goal to be that "Unfair Advantage" for your remodeling business. Powering you with the "right knowledge" for your remodeling and home improvement business and time tested marketing and sales systems that work 100% of the time. Stop buying advertising and start investing in marketing systems that are proven to work. Most of this information I give it away for free on this site.
Why?
Because I honestly love helping hard working people and I get paid a lot to do this from my paying clients. They also say that if you love something enough, you should be willing to do it for free. Well I do love what I do and I am passionate enough about it that I am willing to do some of this for free.
Sharing information is all about paying it forward. My family has been in the remodeling business for over 35 years and any opportunity I get to share what I have learned is the right thing to do. I have invested over $100,000 in my education (after college!) and thousands of hours devouring books, seminars, webinars, courses, articles, podcasts and more so that I can be the best at what I do. And what I do is help remodeling businesses like yours grow steadily, and rapidly if that is what you desire.
80% of you will never use one thing I teach you to improve anything in your business and your life. And that's ok. I am not here to help everyone and to be honest, my time is so maxed out as it is, I cannot help everyone anyway.
20% of you will learn a thing or two from me and will use it to generate some additional profit and freedom in your business.
5% will really want to grow and really want to succeed and I will work closely with a handful of you to make sure you achieve the success you envisioned.
You Can Make More Money With Your Remodeling Business Than You Ever Thought Possible By Learning and Following Instructions and Applying ACTION
Sign up today for my Free Email Series "3 Killer Ways to Grow Your Home Improvement and Remodeling Business Online." Use the link here or simply fill out the form in the side bar to get the content. This information is extremely important to laying the proper foundation for your future success in your business.
This information is 100% free for you to use, and as a bonus, I will send you my Remodeling Marketing Online Blueprint Checklist as well. It took me years to develop and if it can help you in anyway, take it!
I cannot guarantee that reading this email series will make you an overnight success, but if you apply the information I lay out for you, you will grow, you will get more leads, and you will become the clear leader in your local market.
I hope at some point, we get to talk personally as I love to get to know all of my readers and maybe we can work together. You never know....
Best of Luck and I Keep In Touch,
