For a company that builds, sells, improves, maintains, or cares for homes, having an online reputation management strategy is absolutely crucial. Savvy homeowners are looking for online reviews more than ever, and according to SearchEngineLand, approximately 72% of consumers trust online reviews as much as personal recommendations.
Helping businesses build credibility in the home services industry is something that Geoff Graham, Founder and CEO of GuildQuality, has excelled at for years.
Since the company’s start in 2003, North America’s best home builders, remodelers, contractors, and real estate companies have relied on GuildQuality's customer satisfaction surveying and performance reporting to help them monitor and improve the quality of their work.
GuildQuality ultimately provides a service for everyone involved: A resource for both homeowners and professionals trying to find a quality home services provider, and a way for businesses to differentiate themselves in their industry.
In this episode of the PME 360 Powering Business Growth Show, Ron Rodi, Jr and Ryan Paul Adams interview Geoff and explore online reputation management and how to build a reputation in the home building or remodeling industries. Tune in for insights from one of the best minds in the reputation management field!
"The fundamental thing is to recognize on every level of your company that your reputation is not a cosmetic thing. You must walk the talk. It's very difficult to sustain the facade of a great reputation if you're not truly committed to delivering great service."
~ Geoff Graham, Founder and CEO of GuildQuality